AI Insights · Timothy · April 2025
Top 5 Decoration Games on iOS in Brazil: Q1 2025 Performance
Explore the performance of the top decoration games on iOS in Brazil during Q1 2025, including trends in downloads, revenue, and active users.
In the first quarter of 2025, the iOS platform in Brazil saw significant activity in the decoration games category. Here's a closer look at the performance of the top five games based on data from Sensor Tower.
Gardenscapes by Playrix experienced a steady revenue trend, peaking at around $78.7K at the end of January. Weekly downloads showed a decline from 36.2K to 18.6K by the end of March. Active users also fluctuated, starting at 445K and reaching a peak of 521K in early March before dropping to 428K.
Travel Town - Merge Adventure from Moon Active had revenue peaking at $79.6K in mid-February. Downloads varied, with a notable rise to 17.8K in late March. Active users remained relatively stable, slightly increasing from 65.7K to 62.2K by the quarter's end.
Homescapes, another Playrix title, saw revenue ranging between $26.4K and $32.9K, with a slight increase towards the end of March. Downloads decreased initially but then rose to 7.4K in the final week. Active users showed a downward trend from 82.6K to 48.6K.
Seaside Escape®: Merge & Story by Microfun Limited maintained stable revenue, peaking at $22.9K in March. Downloads decreased over the quarter, from 17K to 4.4K, while active users experienced minor fluctuations, ending at 19.5K.
Lastly, Toca Boca World by Toca Boca AB had a revenue peak of $21.1K at the start of January. Downloads showed a surge to 19.8K in early March. Active users declined from 228K to 185K by the end of the quarter.
These trends reflect the dynamic nature of the decoration games market on iOS in Brazil. For more detailed insights, visit Sensor Tower's platform.